It’s all about togetherness

In everything we do, we have the empowerment of vulnerable and marginalised people, social entrepreneurs and other partners in focus. We lead by what we do, and share our learnings to find solutions and support the activities of social entrepreneurs. This way, we want to contribute to significant and lasting change. 

Our story

EAL has long since had the vision to create a better everyday life for as many people as possible. Back in 2012, we looked at how to achieve this by including products and services from social entrepreneurs in our offer. These first collaborations resulted in over 100 jobs created. Today, these business partnerships contribute to over 20,000 jobs and incomes.
 
Building on the success, we’ve looked to support programmes that accelerate the movement of social entrepreneurship in general. Supporting social enterprises with a vision to create a more inclusive and equal society we hope to have a positive impact on people’s livelihoods. At the same time, we are continuing to look for new and innovative partnerships that will offer EAL customers unique handmade collections and services.

Today, we back and boost social entrepreneurs all over the world, as well as expanding the business we do together. That way, we get to be a part of creating new opportunities for vulnerable people and communities – while fighting the root causes of poverty and inequality.

We focus on three things

By focusing on inclusion, equality and livelihood we enable a better everyday life for people who struggle to provide for themselves and their families. To achieve this, every project we engage in should address and positively affect one or all of these three areas.

Inclusion

Supporting social entrepreneurs who strive to improve the terms on which individuals and groups take part in society. This involves providing jobs, incomes, capabilities and tools to those who are vulnerable and marginalised irrespective of their individual or group characteristics.

Equality

Working with social entrepreneurs who look to make society more equal in terms of income, status, rights and opportunity. This involves supporting individuals or groups, but also changing systems, with a view to allow people to earn a decent and sustainable living.

Livelihood

Ultimately aiming to lift people out of poverty by having the opportunity to earn a decent living. With increased inclusion and equality comes a better chance of a dignified life, where people have the possibility to provide for themselves and their families in a sustainable way.

This is how we work

Our work is about inspiring and engaging others to make a change. It’s a collaboration between us, civil society organisations and social entrepreneurs. By doing business with social entrepreneurs and giving them access to our supply chain, we also create real and sustainable opportunities. To highlight the equal partnering, we focus on mutual learning and build on each other’s strengths. We look at how to use our knowledge and experience to help social entrepreneurs grow and have a bigger impact.